Dream it, Simulate it, Share it, Discuss it


Berlin WallCan you remember your emotions when you first heard the Berlin Wall was being torn down   Relief?  Celebration?  Healing?  Euphoria?  Reuniting?  Opportunity?  I can remember feeling all of these thrilling emotions, and more, as a young adult just out of university at that time, living and working near Washington, D.C.  Whether you were an adult or youth at that time, or perhaps not even yet born, the Berlin Wall will forever remain a noteworthy bit of history for our world.

Regardless of your political views, the Berlin Wall was viewed by many people around the world as a barrier, a hindrance to free and open dialog and interaction among people with similar cultures, interests, or heritage.  When the Berlin Wall came down, it represented a wonderful, transformative change not just for the men, women, and children of the country reunited by its removal, but for all people around the world.  Finally, after too many years, friends, neighbors, relatives, and business people could freely get together once more with the people they loved and with whom they wanted to live, work and play.

So what does that have to do with MSC and its Academic Program?  The purpose of this analogy is to share my excitement at the same opportunity we have in front of us, as a global academic community, to be reunited by our passion to Simulate More – more physical phenomena, more effectively and more efficiently – to develop deeper understandings of how our world works today, and to go beyond what we ever been dreamed possible to make our world a better place going forward.

Recently here at MSC, we have made transformative change throughout our company and within our Academic Program in particular – to help usher in a new era.  Some of you may have witnessed this shift, others may have heard about them but not yet engaged, while still others may not yet have heard about these changes.  The walls separating you from us and each other are gone.  We genuinely want to know all about the amazing, world-changing simulation work that you are doing at your school – whether in your research or in your course work, whether with MSC’s software or other applications including your own.  To this end, we are continually adding to our gallery of Academic Success Stories that highlight achievements of researchers, professors, and students like you.  We would like nothing more than to spotlight how you have successfully leveraged MSC’s software to achieve your simulation-related goals.

So look for this new blog for MSC’s Academic Program to foster open and inclusive exchange of ideas and information and to, literally, wander all over the map, exploring wide-ranging topics of interest to you and others in academia around our world.  Consistent with this drive, we recently formed a global University Advisory Board (UAB) – expect more thought-provoking information to follow here based on our periodic get-togethers with that gifted group of scholars.

We are eager to work with researchers focused on areas such as the behavior of innovative new materials and transportation modes, to promising alternative energy forms, to radical advances in biomedical devices and procedures, and even the development of new computational methodologies.  To help foster ongoing dialog in those areas, we also offer other blogs including our CTO blog from our Chief Technology Officer as well as our blog focused on bio-engineering simulation work.  I also invite you to participate in any MSC webinars of interest to you, such as our Wind Energy Industry Webcast Series.

On the other side of the coin, we would like to dialog with educators and students to share ideas for newer, more effective and more compelling ways to bring engineering education to another level of excitement, usefulness and enlightenment – using simulation as a helpful complement to the conveyance and understanding of fundamental theory and principles covered in standard engineering curricula.  I encourage you to explore the Faculty Area of our academic website featuring links to presentations made by professors teaching engineering courses with MSC software.  From our side, we have exciting plans to make our eLearning materials – for both academic and industrial customers – more useful, more accessible, and more expandable by you through user-generated content.

In all this, we wish to engage more closely with you, without walls, and in some cases to be reunited with you. All of you, no matter who you are, can challenge our thinking, influence our direction, and join with us to work in a transformed, dynamic new world in which we Simulate More together.

What do you think?  Please take a moment to add your comments and let us know what you would like to simulate, share, or discuss.

– Jim

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