Simulating Reality, Delivering Certainty


Generative design habit 7: Design for right first time

Getting it right first time is not only important in physical manufacturing, but also in simulation as it is leaner and more efficient. Generative Design guarantees a highly fluent process, where the user can intervene and adapt the optimization model to find at least one final, optimal structure. These are characterized by organic shapes which …


Generative design habit 6: Design for manufacturability

Despite the design freedom of AM, there are many things to take into account when designing a part for this technology. Manufacturing parts accurately requires certain design aspects. If they are not properly considered, there is a high risk of errors during manufacturing, which can be costly, as each production run in AM is quite …


Generative design habit 5: Design for sustainability

Preserving nature’s resources is one of the big issues of our time. So, in every level of product design, we aim for less material consumption and lower emissions throughout the complete product’s lifecycle. When the product is more lightweight these goals can be achieved. Generative Design can be of huge support for this, as its …


Generative design habit 4: Design for costing

Costing is one of the most important factors when it comes to designing parts. Most costs within production and operation are defined in the product development phase, requiring a dedicated design and analysis. Therefore the design tool should be able to check for material usage, support structure volume, build orientation related production costs and stacking …


Generative design habit 3: Design for productivity

Product complexity is forever increasing, while time-to-market is continuously decreasing. This puts greater pressure on achieving complete designs ever faster. Generative Design can be a game changer at this point. Built for more efficiency in product development, it alters the way we operate, and supports designers to increase their performance. For engineers, MSC Apex Generate …


Generative design habit 2: Design for usability

The 7 habits of highly effective Generative Design A distinctive difference to the classic topology approach is that Generative Design is highly user focused. It is designed from the user’s perspective, taking into account where unnecessary manual work is required and how this can be automated. For example, with MSC Apex Generative Design the time-consuming …